Option 1
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Seattle and King County WAV Program · Brand concept review

WAVRide — Brand in action

Explore four identity directions. Change the logo and colours to see each brand across everyday touchpoints.

Mark
App icon

Option 1 · Logo colour: Recoloured · Palette: Original (supplied colours)

Brand colours
Presets
Logo colour

Maps the logo's main and accent colours to the palette.

Pairings used in the mock-ups meet their contrast targets.

Guidance: accent on brand background is 2.3:1, under 3:1. Decorative details only on light screens; avoid it for text or essential icons there.

All contrast checks and logo legibility
Interface pairingRatioTargetResult
Button text on primary13.6:14.5:1 (text)Pass
Primary on brand background13.6:14.5:1 (text)Pass
Call-to-action text on accent5.6:14.5:1 (text)Pass
Accent on primary5.6:13:1 (graphic)Pass
Accent on brand background2.3:13:1 (graphic)Guidance
Secondary text on brand background5.1:14.5:1 (text)Pass
Logo legibility (guide only)RatioReading
Main letterforms on brand background13.6:1Reads clearly
Accent detail on brand background2.3:1Check at small sizes
Main letterforms on primary13.6:1Reads clearly
Accent detail on primary5.6:1Reads clearly

These are colour calculations for the mock-ups, not a full accessibility audit. Logos are exempt from WCAG contrast rules, so the legibility rows are a design guide rather than a pass or fail.

ASocial advertisement

In the feed

A 4:5 portrait advert, shown as clean creative and as it appears in a phone's feed. Every element apart from the photograph is live.

Proposed draft copy, not approved messaging
Creative · 1080 × 1350
In a social feed (generic interface)

BBillboard

On the street

The same idea at street scale: a short headline, a large logo and one line of support, set onto a real billboard face in perspective.

Proposed draft copy, not approved messaging
A city street corner with a large billboard mounted on a building above shopfronts, street lamps and passing cars.

More places.
More possibilities.

Find wheelchair-accessible transportation for the places you want to go, across Seattle and King County.

wavride.org

Billboard artwork, flat

COrdering in the app

In hand

An everyday moment: ordering a ride over coffee. The phone in the photograph shows the live app screen, with her fingers kept in front of it.

A woman using a manual wheelchair sits at a café table with a coffee, holding her phone up in both hands.
Wheelchair-accessible rides across King County
  1. 1Tell us where you're going
  2. 2Local fleets send you offers
  3. 3Choose one. Pay in the vehicle
Where to?
Home
Set up home address
Work
Set up work address
Home
Trips
Account
Detail · the same live screen, enlarged

DApp close-up

In the app

Selected screens from the passenger flow (WAV Flow v2), rebuilt as live components. The placeholder branding is replaced by the selected logo.

Illustrative branded app preview, not a released productPrices, provider, driver, vehicle and timings are demonstration data, not live availability.

The first moment of the app: the logo on the primary colour.

Prices, provider, driver, vehicle and timings are demonstration data, not live availability.

EWebbooker

On the web

A desktop adaptation of the same booking model: pickup, destination and one clear action. Rides are for now, in a wheelchair-accessible vehicle, paid in the vehicle.

Illustrative conceptSample map and data

FVehicle sticker

On the road

A circular sticker on the rear body panel of a wheelchair-accessible minivan, clear of the lights, plate area and the lift's own labels.

Shown at roughly 20 cm (8 in) across
Rear view of a white wheelchair-accessible minivan with its tailgate open and a rear wheelchair lift lowered to the ground.

Wheelchair-accessible ride

wavride.org

Close-up · sticker artwork

Decision support

Compare options

Two options side by side on the same photograph, copy, layout, scale and palette. Only the logo changes.

Side-by-side comparison opens when a second option has artwork.

Option 1 has artwork so far; 3 options are awaiting artwork. Meanwhile, the logo checks below show how the available artwork holds up on light, dark and one-colour backgrounds.

Option 1: logo checks

Light background
Dark background
Monochrome, black
Monochrome, white
Small sizes: 160, 96 and 64 px wide
Mark, light background
Mark, dark background
Mark, monochrome
App icon at 72, 48 and 32 px

Your review

Which identity looks strongest in the real world?

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Preferred option

Option 2 · awaiting artwork
Option 3 · awaiting artwork
Option 4 · awaiting artwork

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The review link shares the logo option and colours only. Notes are never added to the link.